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VW, GM join BATC, GAC plus Chris Bangle and more at key China design event

阅读本文中文版本请点击这里 新年快乐.  Xin Nian Kuai Le.  Happy New Year to our readers in China and to everyone celebrating the start of the Year of the Rabbit. The speakers and program are being finalized for one of the principal forums for car design intelligence in China, the Interior Motives 2011 conference, to be held in Shanghai on the eve of this year's auto show. The event will again include design chiefs from both China and overseas, representing domestic OEMs and the foreign companies seeking to retain their design edge by investing heavily in new studios and nurturing home-grown talent.

Nissan to alter design philosophy to attract females and younger buyers

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.

Classic vs. Modern: Scion FR-S/Subaru BRZ vs. Datsun 280Z

My interest in cars remains stuck in the early 1970s--when I was spending most of my time trying to retrieve the copies of AutoWeek that had been confiscated by my second grade teacher, Mrs. Wilks. While my iPod may be full of downloads from the likes of Dirty Pretty Things, The Kooks and Grizzly Bear (and very little from Led Zeppelin, the Stones or Pink Floyd), my garage contains nothing built after 1991.